How Old is the Corona Christmas Palm Tree Commercial?
It’s hard to believe, but Corona has been making ads featuring Christmas Palm trees for over 30 years. Originally airgtime during the end of the 20th century, the commercial has become an iconic holiday tradition. It has been estimated to have been seen some hundreds of millions of times over the decades, and still remains a powerful symbol of the season.
The 3-minute commercial stars a young boy, who excitedly takes a drive with his family to their local tree farm to find the perfect Christmas Palm tree. After finding the perfect specimen, the family takes it home to decorations and bring the elegant Palm tree to life.
The commercial is also symbolic in that it portrays the importance of family togetherness during the holiday season—taking time to connect as a family at a time of year when families around the world traditionally come together in celebration. Consumers are reminded of the importance of taking the opportunity to appreciate everything they share.
What makes this commercial truly special is its ability to capture so many classic holiday traditions. It celebrates the joy of decorating a tree, of the mundane tasks of gathering it, and of finally driving home afterwards singing Christmas carols. The ad also lets audiences know that, no matter how old they are, they’re still welcome to be part of the celebratory jubilation.
The commercial has an emotional resonance which has seen it keep its status as one of the most beloved holiday commercials. Added together with a classic score and stunning visuals, it’s easy to see why this commercial has become such a powerful symbol over the past 30 years.
Even today the commercial still leads to smiles, laughter, and a sense of familiarity amongst viewers. While some may have outgrown the commercial’s childlike innocence, the positive feelings it stirs up remain intact, making it a truly timeless classic.
Cultural Impact and Legacy
The Corona Christmas Palm Tree commercial has become part of popular culture and tradition and has been referenced over the years in other works. The commercial was famously parodied in the popular British sitcom “The In-Laws”, in which two families come together to get a Christmas Palm tree, but the chaos that ensues has far-reaching effects, with the comic relief being a brilliant contrast to the original commercial.
There are also websites and blogs that are dedicated to the commercial, with many fans expressing how it has been part of their own childhood memories. There’s even a song which pays homage to the commercial, a stylized ‘jingle’ that captures the essence and memory of this commercial and transcribes it for modern times.
One of the most telling effects of the commercial is that it has become such a powerful symbol that people from the United Kingdom to Australia use the term “Christmas Palm Tree” to mean ‘Christmas Tree’. Likewise, when someone mentions the term “Corona”, people of a certain age may remember the commercial and the images it conjures up. In this way, the commercial has taken on a life of its own, transcending its original purpose and making it a holiday icon.
The World of Advertising
The Corona Christmas Palm Tree commercial was created by the world-renowned ad agency BBDO, where much of their work focuses on creating sympathetic, emotionally-grounded stories that an audience can emotionally connect with. Many of their commercials, including this one, focus on family moments and the things people love and care about in life—which is why it remains such a powerful commercial to this day.
At the time, it was unusual to make a commercial that resonated with an audience in such a profound way, but it’s a testament to the creative talent at BBDO that they have been able to create something so special and meaningful. The success of this commercial has shaped the company in many ways, and it’s no wonder that it has consistently been named one of the top ads of all time.
The original commercial was filmed in the summer of 1989 and aired in the United Kingdom and in the United States in the fall of that year. It’s believed to be the longest-running advertising spot in the history of British television. It first aired on ITV (UK’s largest commercial network) on November 26th 1989, and was rerun for several years thereafter in various countries around the world.
Message of the Commercial
Overall, the intentions of the commercial are to promote the Corona brand, but it does much more than just that. It temporarily transports viewers to a world of family togetherness, celebrating the joy and beauty of the holiday season. It has a timeless message of appreciation, contentment, and unity.
The ad’s tagline is notable in again in this respect, with the ad claiming “you don’t have to be old to enjoy Christmas”. This embodies the commercial’s message that, no matter what age you are, you can still experience joy and connection during the Christmas season. This is a sentiment that’s still true to this day.
Effect on Consumer Behaviour
The Corona Christmas Palm Tree commercial has had a huge impact on consumer behaviour over the past 30 years. It has been successful in highlighting the importance of family and togetherness during the holiday season and in conveying the idea that a great Christmas doesn’t necessarily involve spending a lot of money. It has also had an impact on consumer’s purchasing decisions, with Corona being seen as a natural fit for festive celebrations.
As consumer attitudes have shifted over the past 32 years, the commercial (and vision behind it) has grown and transformed along with them. This is indicative of the commercial’s long-lasting effects, and it’s clear the commercial will continue to have an impact for many years to come.
Commercial’s Effect on Corona
The commercial’s effectiveness is evident when looking at the success of Corona over the years. While the company has had to contend with competition from other brands, it’s clear that their advertising campaigns over the years have been instrumental in their staying power.
The Corona Christmas Palm Tree commercial has been a key part of this enduring success. Since it’s release in 1989, it has had a lasting impact, helping to shape public perception of the brand and in convincing consumers to purchase their product every year.
Thanks to the power of their advertising, the legacy of the Corona Christmas Palm Tree commercial will remain vivid in the minds of consumers for many years to come. It has had a lasting effect on the brand, and it’s clear that it will continue to be part of the holiday season for many more years.
Influence on The Holidays
The Corona Christmas Palm Tree commercial has had a major impact on how people view and celebrate the holiday season. It has become a reminder of the beauty and joy of family gatherings and of the importance of appreciating everything we have.
It has also sparked a renewed appreciation for simple, time-honoured holiday activities like decorating a Christmas tree, getting together with family, and sharing the spirit of the season. In this way, the commercial has been a great unifier, in conveying a powerful message of connection and of preserving tradition.
It’s a reminder that, no matter where in the world you are, regardless of your background or lifestyle, the defining trait of the holiday season is spending time with people you love and creating memories that will last a lifetime.
Conclusion
The Corona Christmas Palm Tree commercial has become an iconic holiday tradition. It has resonated with viewers for over 30 years and is still as relevant today as it was when it was first released. It has been seen hundreds of millions of times, becoming a powerful symbol of the importance of family and togetherness during the holiday season.
The commercial has been credited with influencing popular culture, being referenced in other works and becoming a timeless classic. To this day, it remains a powerful reminder of the joys of the holiday season—and of the importance of treasuring our time with family and friends.
